Apple watch

SAMPLE IDEA - APPLE WATCH REPORT

102 PEOPLE IN THE GENERAL US POPULATION WERE ASKED 10 QUESTIONS ABOUT YOUR IDEA

YOUR OVERALL SCORE

The overall score is a Validatio weighted average of each of the five factors in the tabs above. The score is on a scale of 0-100 and should be considered with respect to the Validatio average.
YOUR OVERALL SCORE VS OTHERS

YOUR OVERALL RATING

ABOVE AVERAGE

YOUR IDEA ANALYSIS
STRENGTHS, WEAKNESSES, & OPPORTUNITIES
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OVERALL IDEA ANALYSIS

Validatio tests your new idea by showing it to your target customer and asking them ten questions.  There are four factors that are important for successful new product introductions.  1) The Problem – Whether you address an unmet need for your customer.  2) The Solution – Whether your product fulfills that unmet need for your customer. 3) Likeability – To what extent you customer likes your product. 4) Virality – Whether your customer would recommend your product to others.  Customer responses are measured and weighted to come up with individual factor scores and an overall score.

The idea we tested has many of the elements necessary for a new product introduction.  A problem or unmet need for your target customer has been identified.  The product solves your customer’s problems well.  Finally, your customer rates your product favorably and they would recommend to others.  

OVERALL STRENGTHS

  • An unmet need or problem has been identified for your target customer.
  • The solution created meets the target customer’s needs.
  • The product rates highly with customers on likeability.
  • Target customers are likely to recommend the product to others.

OVERALL WEAKNESSES

  • The problem your product solves for your customer is not a severe problem.
  • Customers are satisfied with existing solution to the problem your product solves.

OVERALL OPPORTUNITIES

Because the problem your product solves for your customer is not severe and they are satisfied with existing solutions, awareness and education about your solution will be needed.  Emphasize your product’s features and how it fulfills your customer’s needs.  

Features and benefits your customers liked most:

  • Activity and fitness features - 24% of comments.
  • Ruggedness and Sapphire face - 19% of comments.
  • Messaging features - 13% of comments
  • Access to smartphone apps - 13% of comments.
  • Payments feature - 12% of comments.

Features or benefits that would convince your customer to buy:

  • Quality fitness and activity features - 16% of comments.
  • Access to all your iPhone apps - 15% of comments. 
  • A payments feature that is actually convenient and secure - 14% of comments.
  • Easy access to all messaging and notification features - 14% of comments.

Taglines your customer likes best:

  • All watches tell time. This one helps you make the most of it - 53%
  • Innovation in every interaction - 14%
  • An intelligent health and fitness companion - 11%
  • Our most personal device yet - 10%
  • Messages, calls, and mail. Tailored for your wrist - 8%
  • There’s an Apple Watch for everyone - 5%

Customers likely to use the Apple Watch:

  • 72% of current iPhone owners.
  • 48% of non-iPhone owners.

 

CONTINUE READING YOUR REPORT - DISCOVER WHAT RESPONDENTS THINK OF YOUR PROBLEM

YOUR PROBLEM SCORE

The problem factor is a Validat.io weighted number based on four elements. The higher the score the bigger the problem for your customers.
YOUR PROBLEM STATEMENT - THE PROBLEM YOU HAVE IDENTIFIED

"I wish... there was a wearable device that allowed me to more conveniently access apps, information, and messages from my smartphone as well as monitor my health and fitness."

YOUR PROBLEM SCORE VS OTHERS

YOUR PROBLEM RATING

AVERAGE

SURVEY QUESTION BREAKDOWN
Question 1: "I CURRENTLY EXPERIENCE THE PROBLEM YOU ARE TRYING TO SOLVE."
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YOUR SCORE VS THE AVERAGE
YOUR SCORE DISTRIBUTION

61.8% of respondents report having this particular problem. This is above the Validatio average of 55.3%.

63 respondents struggle with the problem you are trying to solve

39 respondents do not struggle with the problem you are trying to solve.

Question 2: "HOW MUCH OF A PROBLEM IS THIS PROBLEM FOR YOU?"
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YOUR SCORE VS THE AVERAGE
YOUR SCORE DISTRIBUTION

12.7% of respondents have this problem. This is below the Validatio average of 24.7%.

56 respondents believe the problem you are trying to solve to be not a problem.

33 respondents believe the problem you are trying to solve to be a little problem.

12 respondents believe the problem you are trying to solve to be a moderate problem.

1 respondents believe the problem you are trying to solve to be a large problem.

Question 3: "HOW SATISFIED ARE YOU WITH CURRENT SOLUTIONS FOR THIS PROBLEM?"
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YOUR SCORE VS THE AVERAGE
YOUR SCORE DISTRIBUTION

59.8% of respondents are satisfied with existing solutions to the problem you are trying to solve. This is above the Validatio average of 59.0%.

4 respondents are very dissatisfied with existing solutions in the market.

37 respondents are dissatisfied with existing solutions in the market.

50 respondents are satisfied with existing solutions in the market.

11 respondents are very satisfied with existing solutions in the market.

Question 4: "ARE YOU ACTIVELY SEARCHING FOR A NEW SOLUTION FOR THIS PROBLEM?"
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YOUR SCORE VS THE AVERAGE
YOUR SCORE DISTRIBUTION

22.5% of respondents are searching for a solution to the problem you are trying to solve. This is below the Validatio average of 22.7%.

45 respondents are not at all searching for a solution to the problem that your idea solves.

34 respondents are lightly searching for a solution to the problem that your idea solves.

19 respondents are moderately searching for a solution to the problem that your idea solves.

4 respondents are aggressively searching for a solution to the problem that your idea solves.

YOUR PROBLEM ANALYSIS
STRENGTHS, WEAKNESSES, & OPPORTUNITIES
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PROBLEM ANALYSIS

There are four aspects we analyze when we measure the problem you address for your target customer: whether they have the hypothesized problem, the severity of the problem, satisfaction with existing solutions, and if they are actively searching for solutions to the problem.

  • An above average number of customers have the problem you address.
  • Severity of the problem you address is below average.
  • Customer satisfaction with competing solutions is above average.
  • Customers are actively seeking solutions to this problem.

PROBLEM OPPORTUNITIES

  • Many people report having the problem you are trying to solve, you have a large potential customer base. 
  • Customers don't report this problem as being very severe which means they may not be clamoring to buy a solution to this problem.  Explore other ways you might be able to help them, or educate them as to why the problem is bigger than they perceive.  
  • Customers are already satisfied with competing solutions in the marketplace but you have an opportunity to differentiate your product.  Figure out what specific unmet needs aren’t being addressed by competitors and focus on them.  This may also simply indicate that you have a small market opportunity.
  • Customers report actively searching for solutions to solve this problem.  This should give you an easier time with marketing and accessing your target market.  

CONTINUE READING YOUR REPORT - DISCOVER WHAT RESPONDENTS THINK OF YOUR SOLUTION

YOUR SOLUTION SCORE

The Solution Factor is a Validat.io weighted number based on three elements. It measures how well your solution solves its target problem.
YOUR SOLUTION STATEMENT - THE SOLUTION YOU PROPOSE

"Sample Idea - Apple Watch is a(n) product that gives its users you advanced technology functionality when paired with your iPhone. by keeping precise time, allowing access your smartphone apps, notifying you of incoming messages, incorporating intuitive voice and touch controls, enabling one touch payments, incorporating advanced fitness and activity measurement features, and offering advanced durability with a virtually unbreakable sapphire face."

YOUR SOLUTION SCORE VS OTHERS

YOUR SOLUTION RATING

ABOVE AVERAGE

SURVEY QUESTION BREAKDOWN - ANALYZING THE NUMBERS
Question 5: "HOW WELL DOES THIS SOLUTION SOLVE THE PROBLEM?"
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YOUR SCORE VS THE AVERAGE
YOUR SCORE DISTRIBUTION

82.4% of respondents think your idea solves the problem that it sets out to solve. This is above the Validatio average of 64.8%.

7 respondents believe your solution does not solve the problem at all.

11 respondents believe your solution solves the problem to a small extent.

38 respondents believe your solution solves the problem to a moderate extent.

46 respondents believe your solution solves the problem to a large extent.

Question 6: "HOW LIKELY WILL YOU USE THIS SOLUTION IN THE FUTURE?"
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YOUR SCORE VS THE AVERAGE
YOUR SCORE DISTRIBUTION

57.8% of respondents would use your solution in the future. This is above the Validatio average of 53.5%.

19 respondents are highly unlikely to use your solution in the future.

24 respondents are not likely to use your solution in the future.

47 respondents are likely to use your solution in the future.

12 respondents are highly likely to use your solution in the future.

Question 7: "HOW WOULD YOU USE THIS SOLUTION IN YOUR EVERYDAY LIFE?"
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YOUR SCORE VS THE AVERAGE
YOUR SCORE DISTRIBUTION

51.0% of respondents see themselves using your solution as a primary solution in their everyday life. This is above the Validatio average of 38.0%.

28 respondents would solely use your solution to solve their problem.

24 respondents would use use your solution as their primary solution among other solutions.

23 respondents would use your solution but not as their primary solution.

27 respondents would not use your solution in their everyday life.

YOUR SOLUTION ANALYSIS
STRENGTHS, WEAKNESSES, & OPPORTUNITIES
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SOLUTION ANALYSIS

There are three aspects we analyze when we measure the effectiveness of your solution to address your customer’s need: how well your solution solves your customer’s problem, how likely they are to use it, and how its use would fit in with their current products.

  • Your product solves your customer’s problem to a well above average extent.
  • Your customers were slightly more likely than average to use your product.
  • Your customers were more likely than average to use your product instead of competing solutions.

SOLUTION OPPORTUNITIES

  • Customers currently feel that your solution solves the problem you are solving very well, but remember to monitor their feedback and usage as you make changes or improvements to your product.
  • Since your target customer indicates that they are likely to use your product only slightly more than average, you need to make sure you keep their awareness or your product and its benefits high.
  • Customers report a higher likelihood of using your solution versus existing solutions.  Continue to maintain whatever distinctions, differentiations, or improvements over the competition that you currently have.

CONTINUE READING YOUR REPORT - DISCOVER WHAT RESPONDENTS THINK OF YOUR LIKEABILITY

YOUR LIKEABILITY SCORE

This score reflects your customers’ feelings towards your solution and how much they like it. A higher score indicates greater affinity for your solution.
YOUR LIKEABILITY SCORE VS OTHERS

YOUR LIKEABILITY RATING

ABOVE AVERAGE

SURVEY QUESTION BREAKDOWN - ANALYZING THE NUMBERS
Question 8: "HOW MUCH DO YOU LIKE THIS SOLUTION?"
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YOUR SCORE VS THE AVERAGE
YOUR SCORE DISTRIBUTION

53.9% of respondents think positively of your solution. This is above the Validatio average of 38.6%.

1 respondents strongly dislike your solution.

10 respondents don't like your solution.

36 respondents think your solution is OK.

41 respondents like your solution.

14 respondents love your solution.

YOUR LIKEABILITY ANALYSIS
STRENGTHS, WEAKNESSES, & OPPORTUNITIES
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LIKEABILITY ANALYSIS

Likeability is an important aspect of new product introduction.  Whether or not your target customer likes your product will influence many factors like frequency of use, consistency of use, and if they would recommend it to others.   We found that your solution scored above average with regard to likeability.  

What your target customer liked most about your product:

  • Convenience that your product affords them - 20% of comments.
  • The fitness and health functionality - 17% of comments.
  • The versatility of functions that the product can perform - 16% of comments.

What your target customer liked least about your product:

  • An iPhone 5 or greater is required for use - 24% of comments..
  • The size of the screen - 14% of comments.
  • Price of the product - 12% of comments. 
  • Security issues of the payments feature -12% comments.

LIKEABILITY OPPORTUNITIES

Your product scored above average on likeability.  Addresses some of the aspects your customers like least about your product (iPhone required, screen size, price, and security) and your score is likely to improve.  

CONTINUE READING YOUR REPORT - DISCOVER WHAT RESPONDENTS THINK OF YOUR VIRALITY

YOUR VIRALITY SCORE

This score represents how likely your customers would recommend your solution and the idea’s shareability.
YOUR VIRALITY SCORE VS OTHERS

YOUR VIRALITY RATING

AVERAGE

SURVEY QUESTION BREAKDOWN - ANALYZING THE NUMBERS
Question 9: "HOW LIKELY WOULD YOU SHARE THIS SOLUTION?"
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YOUR SCORE VS THE AVERAGE
YOUR SCORE DISTRIBUTION

59.8% of respondents would likely share your solution. This is above the Validatio average of 55.4%.

12 respondents think it is highly unlikely that they would share your solution with friends and family.

29 respondents think it is somewhat unlikely that they would share your solution with friends and family.

50 respondents think it is somewhat likely that they would share your solution with friends and family.

11 respondents think it is highly likely that they would share your solution with friends and family.

YOUR VIRALITY ANALYSIS
STRENGTHS, WEAKNESSES, & OPPORTUNITIES
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VIRALITY ANALYSIS

Virality is an important aspect of new idea success because it determines how well your idea spreads without investment in additional marketing dollars.  We test the virality of your product by asking potential customers whether they would recommend it to others, how much they like it and how likely they are to use it.  We found that your product tested above average with regard to virality.  

VIRALITY OPPORTUNITIES

We discovered that your target customer is likely to recommend your product to others, which will help spread the word about your product.  Reach out to key influencers, blogs, media outlets or any other places your customers frequent to further improve your reach.

CONTINUE READING YOUR REPORT - DISCOVER WHAT RESPONDENTS THINK ABOUT YOUR PRICING

PRICING

See how much your customers would value your solution in dollars. Even if you intend to have a free product it is helpful to see your customers’ perceived value.
YOUR PRICING STATEMENT - HOW YOU WILL CHARGE FOR YOUR PRODUCT

"I want to know how much customers would pay for my idea per smartwatch."

SURVEY RESPONDENTS PRICE BREAKDOWN - ANALYSIS OF PRICING
*Note: Outlier prices were omitted.

AVERAGE PRICE

$171.41

SUGGESTED PRICE RANGE - REVENUE MAXIMIZATION

REVENUE MAXIMIZATION RANGE: $87.50 to $175.00

The revenue maximization range is the range of prices that we believe will generate the most revenue for your product. It is calculated by determining which range of prices contains the best combination of unit pricing and number of respondents willing to pay for that price.

This analysis may not apply when the goal is to acquire unpaid users.

CONTINUE READING YOUR REPORT - DISCOVER YOUR RESPONDENT DEMOGRAPHICS

SURVEY DEMOGRAPHICS

The survey demographics give a breakdown on the respondent ages, gender, and education level.
SURVEY RESPONDENT AGE - BREAKDOWN RESPONDENT AGES

AVERAGE AGE OF RESPONDENT

37

SURVEY RESPONDENT GENDER
RESPONDENT EDUCATION LEVEL
Boygirl

55.9%

44.1%

2 respondents did not finish high school.
18 respondents achieved a high school degree.
31 respondents have some college experience.
39 respondents achieved a college degree.
12 respondents achieved a graduate degree.
DEMOGRAPHIC OPPORTUNITIES

We tested your idea on a 100 person general population sample set.  In order to more effectively test your solution, including a reduction of margin of error in responses, we recommend you more narrowly specify your target customer demographics and test it with a wider audience.

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