There are four aspects we analyze when we measure the problem you address for your target customer: whether they have the hypothesized problem, the severity of the problem, satisfaction with existing solutions, and if they are actively searching for solutions to the problem.

• An above average number of customers have the problem you address.
• Severity of the problem you address is below average.
• Customer satisfaction with competing solutions is above average.
• Customers are actively seeking solutions to this problem.

• Many people report having the problem you are trying to solve, you have a large potential customer base. 
• Customers don't report this problem as being very severe which means they may not be clamoring to buy a solution to this problem.  Explore other ways you might be able to help them, or educate them as to why the problem is bigger than they perceive.  
• Customers are already satisfied with competing solutions in the marketplace but you have an opportunity to differentiate your product.  Figure out what specific unmet needs aren’t being addressed by competitors and focus on them.  This may also simply indicate that you have a small market opportunity.
• Customers report actively searching for solutions to solve this problem.  This should give you an easier time with marketing and accessing your target market.  

There are three aspects we analyze when we measure the effectiveness of your solution to address your customer’s need: how well your solution solves your customer’s problem, how likely they are to use it, and how its use would fit in with their current products.

• Your product solves your customer’s problem to a well above average extent.
• Your customers were slightly more likely than average to use your product.
• Your customers were more likely than average to use your product instead of competing solutions.

• Customers currently feel that your solution solves the problem you are solving very well, but remember to monitor their feedback and usage as you make changes or improvements to your product.
• Since your target customer indicates that they are likely to use your product only slightly more than average, you need to make sure you keep their awareness or your product and its benefits high.
• Customers report a higher likelihood of using your solution versus existing solutions.  Continue to maintain whatever distinctions, differentiations, or improvements over the competition that you currently have.

Likeability is an important aspect of new product introduction.  Whether or not your target customer likes your product will influence many factors like frequency of use, consistency of use, and if they would recommend it to others.   We found that your solution scored above average with regard to likeability.  

What your target customer liked most about your product:

• Convenience that your product affords them - 20% of comments.
• The fitness and health functionality - 17% of comments.
• The versatility of functions that the product can perform - 16% of comments.

What your target customer liked least about your product:

• An iPhone 5 or greater is required for use - 24% of comments..
• The size of the screen - 14% of comments.
• Price of the product - 12% of comments. 
• Security issues of the payments feature -12% comments.

Your product scored above average on likeability.  Addresses some of the aspects your customers like least about your product (iPhone required, screen size, price, and security) and your score is likely to improve.  

Virality is an important aspect of new idea success because it determines how well your idea spreads without investment in additional marketing dollars.  We test the virality of your product by asking potential customers whether they would recommend it to others, how much they like it and how likely they are to use it.  We found that your product tested above average with regard to virality.  

We discovered that your target customer is likely to recommend your product to others, which will help spread the word about your product.  Reach out to key influencers, blogs, media outlets or any other places your customers frequent to further improve your reach.